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Role Summary and Duties & Responsibilities

Role Summary 

Leading Ooredoo Palestine’s Brand Communications Strategy and Implementation across the various media tools (Traditional and Digital) and in alignment with the relevant stakeholders

 Duties & Responsibilities

• Managing PR, Digital and Advertising teams.

• Developing and implementing a competitive brand strategy.

• Continuously nurture and measure Ooredoo’s brand value.

• Developing advertising strategies and plans in addition to monitor the implementation of advertising campaigns to meet revenue expectations of the company

• Undertaking promotional and other activities designed to position the brand for high visibility with customers, partners, and trade associations, outside vendors and media audiences

• Managing and recommending ongoing research/intelligence reports and analysis of the company brand as well as of competition.

• Planning and coordinating product launch initiatives, events, press related activities, etc.

• Enhancing the corporate representation at conferences, tradeshows, sponsorships, CSR activities and community events.

• Managing the RFP process to select external public relations and advertising vendors when needed. 

• Managing relationship and activities on an on-going basis with key vendors related to the domain of media and communication.

• Developing advertising and public relations budgets and plans in light of the commercial ambitions of the company.

• Developing and implementing social media and digital communications strategies to strengthen brand presence across all platforms, ensuring brand consistency, content accuracy, timely execution, and alignment with overall marketing and communication objectives.

• Cross functional collaboration: work closely with marketing, Sales, customer experience, digital, and other relevant functions to ensure timely, accurate, and consistent communication of products, services, offers, and corporate initiatives.

Experience & Qualifications

• Minimum 10 years of marketing experience in the industry including minimum two years of experience in brand management, advertising and promotion.

• Proven experience in Brand and Marketing Communications Management in large corporates.

• Proven experience in PR management with sound experience in sponsorship activities, CSR and media relations.

• International exposure and ability to lead/motivate a cross functional team; multi-cultural awareness.

• Deep knowledge of mobile telecoms products, and understanding of business environment and market, particularly in the area of voice, data and value added services.

• Ability to develop and manage business cases supporting the functions outlook.

• Creative and flexible approach to project based activity.

• Undergraduate degree in related field required or Equivalent in education and work experience with a good degree/MBA, with emphasis on marketing is desired.

• Proficiency in Arabic and English (oral and written)

• Computer Literacy knowledge (Microsoft Office).

• Good Knowledge of Digital Media Advertising Tools and key KPI’s to monitor efficiency and effectiveness.

• Strong public speaking skills and strong community knowledge and network is a must.