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The Company

Ooredoo is an organisation on the move. Thanks to our dedicated employees, we continue to move closer towards our vision to be among the top 20 telecommunications companies in the world.

We are a dynamic global telecommunications player operating in 17 countries across the Middle East, North Africa (MENA) and Asia. We cover a population of more than half a billion people and serve more than 68 million customers.

In Kuwait, we employ approximately 1,000 talented people, all of whom are driving Ooredoo to be the number one choice for world-class communications services in Kuwait. In the face of intensifying competition, increasingly sophisticated technology and rising customer expectations, nothing is more important to our success than our team – and it's a team that you can be part of.

Ooredoo's future is bright, and you can be part of our ongoing success.

The Purpose

Manage the pricing strategy across the product portfolio and all segments ensuring it is in line with the company’s direction and goals. Actively manage the preparation of business cases for the entire B2C product portfolio in cooperation with proposition owners. Fully responsible for the product profitability. Manage value drivers – rate plans and service pricing, subsidies and commissions – in order to maximize customer lifetime value while maintaining a competitive position in the market. Manage digital pricing strategy. Maintain and develop the pricing team to secure operational efficiency and business continuity.

Key Accountabilties & Responsiblities

• Set pricing strategy and portfolio and tactics relevant to the company’s objectives, defining pricing strategy for various customer segments.

• Supervise preparation of business cases for the entire product portfolio in cooperation with proposition owners. Work as an interface between Marketing and Finance, maintain mutual credibility to minimize time to market.

• Coordinate end-to-end pricing approval process

• Fully responsible for the investment management (devices and services costs), produced value (ARPU, LTV), and derived profitability of consumer segment (ROI and gross margins)

• Design value proposition by using in-depth understanding of customer behaviour, conjoint analysis and attractiveness of benefits in parallel with company`s financial objectives

• Actively look for market opportunities and improvements in product profitability

• Design and create pricing tools that will help in everyday work and improve company performance

• Monitor the world and regional telco market, evaluate relevance of pricing mechanics for the local market and implement best practice to get and maintain competitive edge over competition.

• Evaluate competition moves, analyse impacts on the market, devise counter-measures where necessary

• Secure internal buy-in of the new proposals within Marketing and Finance; facilitate the same with other divisions.

• Analyse customer value and its drivers, identify strengths and performance gaps and remedy the situation where necessary.

• Manage internal forecasting, closely cooperate with BI to make sure forecasts are based on relevant and accurate data.

• Coordinate all activities related to pricing optimization through digital channels.

• Improving pricing efficiency with advance price setting methodologies.

• Coordinate creation of digital product portfolio along with Digital team.

• Create Innovative CVM offers and perform testing over digital platforms.

• Develop a repeatable process, methodology, and functional area in pricingExecute marketing programs that are aimed for improving business performance (revenue opportunities, profit enhancement, process improvements – Treasure Hunt)

• Continuously evaluate product portfolio and perform smart pricing initiatives that will generate additional revenue/profit for the organization

• Work on discovering new revenue streams

• Participate in cost optimization projects from marketing side

• Design and challenge lifetime product contribution/profitably and ensure appropriate distribution decisions as made.

• Work with marketing and base management teams to identify pricing/offer needs and develop practical recommendations

• Gain executive and cross-functional alignment for pricing and offer recommendations

• Work closely with execution team members to document pricing/offer requirements for communication to IT, operations and other cross-functional teams

• Work with the finance and forecasting teams to document pricing & offer related business cases

• Provide situational analysis of market events along with recommendations for competitive response

• Develop price modelling and optimization reviews and provide insight and guidance to global and regional leadership teams

• Prepare and deliver analyses measuring results of global and regional pricing programs modelling and forecasts of strategic plans, including impact on sales, cost of services, gross margins

• Oversee the strategy development and planning for business lines, segments, and product and technology areas.

• Once strategy is determined, manage projects with business executives and managers to implement, evaluate and adjust strategy to deliver business results.

• Serve as a leader and coach in helping company adopt an Insight mindset.

• This means working closely with sales and other functions to discover new insights related to the customer and the market, engage the right individual customers, execute our recommendation at the highest level and ultimately deliver operational excellence

• Work with top management to effectively manage product portfolios and be instrumental in value creation for the organization and its customers.

• Lead all efforts in conjunction the Strategic Marketing Manager towards conceptualization and development of new strategic initiatives by identifying business opportunities through environment scanning and better response to dynamic business needs.

• Actively participate in the business planning process and assist leadership in framing the Marketing strategy, considering various portfolio dimensions, i.e., value segment, consumer type, Life time Value (LTV), etc.

• Oversee analysis and preparation of business plans (which includes plans for entry into new sectors/ business segments/ products, devising pricing plans, manpower planning, operational plans for executing such initiatives etc.) for successful launch of such strategic initiatives.

• Guide Senior Management towards any immediate need to change business strategy/ plan based on the analysis of changing business needs and (or) regulatory changes.

• Oversee the development management materials for analysis.

• Consult and partner with other stakeholder divisions (Finance, Marketing, HR, etc.) in the measurement and analysis of business performance and effectiveness including achievement against financial goals, client satisfaction benchmarks and resource allocation standards.

• Oversee the delivery of analytically rigorous and data-driven insights that assist the company executives in making strategic decisions and drive business prioritisation.

• Oversee the delivery of data-based insights to support actionable strategic direction, corporate prioritisation, and strategy communication.Build a centre of excellence and expert knowledge within the company able to provide guidance and consultations across all functions and revenue streams.

• Maintain and develop the team’s professional soft and hard skills.

• Actively encourage knowledge sharing within the team to grow know-how and operational excellence and secure continuity.

• Establish mutual trust between Pricing and the team’s counterparts in respective Divisions.Provide ad hoc presentations, analyses and recommendations according to the top management’s needs.

• Take responsibility for self-improvement by staying informed about the developments and trends in the industry.

Qualifications

Bachelor of Science degree in either Business, Marketing, MIS, engineering or a related discipline from a recognised institution.

Requirements

• Required minimum 7-8 years of experience

• Strong knowledge of Telecom Industry, Products and Services.

• Strong knowledge of local market conditions.

• Ability to operate in a diverse multicultural, multinational work environment, exhibiting appropriate sensitivities.

• Fluent verbal/written communication in English. Arabic an advantage.

• Strong analytical skills.

• Good Presentation skills.

• Demonstrated acumen in understanding the industry and its trends. Knowledge of the mobile telco services and products and overall knowledge of product lifecycle. MS Office.