Career Center

The Company

Ooredoo is an organization on the move. Thanks to our dedicated employees, we continue to move closer towards our vision to be among the top 20 telecommunications companies in the world by 2020.

We are a dynamic global telecommunications player operating in 17 countries across the Middle East, North Africa (MENA) and Asia. We cover a population of more than half a billion people and serve more than 68 million customers.

In Kuwait, we employ approximately 1,000 talented people, all of whom are driving Ooredoo to be the number one choice for world-class communications services in Kuwait. In the face of intensifying competition, increasingly sophisticated technology and rising customer expectations, nothing is more important to our success than our team – and it's a team that you can be part of.

Ooredoo's future is bright, and you can be part of our ongoing success.

The Purpose

The Strategic Marketing Director is responsible of the Marketing strategy development and implementation. Position works internally with executives across multiple functions while also spending significant time working externally across the broader market and with our customers. In addition to helping the marketing team become best-in-class, leading the development and execution of strategies that deliver growth. The Director plays an essential role in creating and implementing a strategic marketing plan inclusive of research, analytics, branding, communications and product management.

In addition, the Director will manage the pricing strategy across the product portfolio and all segments ensuring it is in line with the company’s direction and goals. Creating digital pricing strategy. Leading revenue opportunity initiatives and other projects that will significantly increase company`s revenue and profit (Treasure Hunt projects) Responsible for segmentation process and strategic positioning of value propositions, based on defined market segments. Coordinating marketing activities in order to improve overall business profitability.

Key Accountabilities & Responsibilities

• Facilitate the strategy development and planning for Marketing business lines, segments, and product and technology areas. Once Marketing strategy is determined, manage projects with marketing business executives.

• Set specific marketing goals that align with the overall direction and business goals.

• Serve as a leader and coach in helping company adopt an Insight mindset. This means working closely with the research team and other functions to discover new insights related to the customer and the market, engage the right individual customers, execute our recommendation at the highest level and ultimately deliver operational excellence.

• Gain a broad understanding of the business beyond marketing and be a leader in supporting company’s cornerstone objectives which range from growth to operations.

• Identify internal/external resources to address opportunity.

• Manage the process to facilitate knowledge sharing and transfer, including monthly/quarterly analysis, reporting and planning forums.

• Coach others to think more strategically and serve as a mentor for colleagues who wish to move into a strategic marketing role in the future.

• Track and measure marketing outcomes including marketing activities, response, sales, retention, and ROI.

• Review market landscape, forecast market dynamics trends and competition and suggest marketing strategies.

• Supervise the establishment of the Marketing Roadmap for each segment.

• Prepare the B2C Business Plan and submit to top management different scenarios in line with the company Strategy.

• Outline objectives and performance via KPIs.

• Accountable for the overall existing Consumer products & services, revenue and profitability, through profit and loss analysis, monitoring and adjusting forecasts, establishing pricing and creating a value proposition.

• Develop Marketing management materials for analysis.

• Drive change initiatives in processes and tools, including capability measuring, performance tracking, account planning, opportunity management, etc. Establish best practices.

• Partner with key constituencies (Finance, Marketing, HR, etc) in the measurement and analysis of business performance and effectiveness including achievement against financial goals, client satisfaction benchmarks and resource allocation standards.
  Support business head and their team in achieving business objectives.

• Set pricing strategy and portfolio and tactics relevant to the company’s objectives.

• Manage customer lifetime value, ROI, and GM through key drivers (service pricing, subsidies, commissions), working closely with key stakeholders (segment management, finance, sales, CVM/retention).

• Ensure relevant pricing throughout the whole product lifecycle.

• Evaluate steps of the competition, analyze impacts on the market, devise countermeasures where necessary.

• Secure internal buy-in of new propositions within Marketing and Finance; facilitate the same with other divisions.

• Analyze customer value and its drivers, identify strengths and performance gaps and remedy the situation where necessary.

• Supervise preparation of business cases in cooperation with proposition owners. Work as an interface between Marketing and Finance, maintain mutual credibility to minimize time to market.

• Manage internal forecasting, closely cooperate with BI to make sure forecasts are based on relevant and accurate data.

• Coordinate all activities related to pricing optimization through digital channels.

• Improve pricing efficiency with advance price setting methodologies.

• Coordinate creation of digital product portfolio along with Digital team.

• Take the leading role in marketing programs that are aimed in improving business performance (revenue opportunities, profit enhancement, process improvements).

• Continuously evaluate product portfolio and perform smart pricing initiatives that will generate additional revenue/profit for the organization.

• Work on discovering new revenue streams.

• Lead on cost optimization projects from marketing side.

• Lead the segmentation project that helps identify the key market segments in local market.

• Proposing transformation of GTM process and overall business according to the target segments.

• Defining the strategic positioning of value propositions in order to get competitive advantage compared to the other market players.

• Setting up and balancing product portfolio along with segment heads in order to ensure alignment with target segment needs.

• Coordinate development of marketing roadmap along with segment heads.

• Coordinate the process of setting up targets and KPIs for B2C segments.

• Build a center of excellence and expert knowledge within the company able to provide guidance and consultations across all functions and revenue streams.

• Maintain and develop the team’s professional soft and hard skills.

• Actively encourage knowledge sharing within the team to grow know-how and operational excellence and secure continuity.

• Establish mutual trust between Pricing and the team’s counterparts in respective Divisions.

• Provide ad hoc presentations, analyses and recommendations according to the top management’s needs.

• Take responsibility for self-improvement by staying informed about the developments and trends in the industry.

• Other duties as assigned by direct or other superiors.

Qualifications

• Bachelor degree in either Business, Marketing, MIS, or engineering or a related discipline from a recognised institution.

Required Skills & Experiences

• 8-9 required years of relevant experience, preferably in the telecommunications sector.

• Strong knowledge of Telecom Industry, Products and Services.

• Strong knowledge of local market conditions.

• Ability to operate in a diverse multicultural, multinational work environment, exhibiting appropriate sensitivities.

• Fluent verbal/written communication in English. Arabic an advantage.

• Strong analytical skills.

• Good Presentation skills.

• Knowledge of the mobile telecom services and products and overall knowledge of product lifecycle. MS Office.